Omnisend Tutorial 2025

Omnisend Tutorial 2025: Complete Email Marketing Setup for WordPress and WooCommerce

This video is sponsored by Omnisend, powerful email and SMS marketing platform 🚀

If you’re ready to automate your email marketing and grow your audience directly from your WordPress or WooCommerce website, this Omnisend tutorial 2025 is for you.
Omnisend is one of the most intuitive tools to create signup forms, automate emails, and recover abandoned checkouts — all inside a single platform.

In this guide, we’ll go step by step through the essential setup process: connecting Omnisend to WordPress, building signup forms, integrating Elementor, and creating automated email workflows that convert visitors into loyal customers.

1. Getting Started with Omnisend

You can start with Omnisend for free and upgrade anytime.
After signing up, head to your dashboard — it’s clean, well-designed, and packed with everything you need to launch your first email marketing automation.

You can use my WP Roads affiliate link to access a 30% discount on the Standard plan, which unlocks more contacts, removes Omnisend branding, and gives you 24/7 chat support — perfect if you plan to use automations, welcome flows, or abandoned checkout sequences.

2. Connecting Omnisend to WordPress or WooCommerce

The simplest way to connect Omnisend is through the official plugin.
Go to your WordPress dashboard → Plugins → Add New → Search for “Omnisend.”

• If you’re running a store, install Email Marketing for WooCommerce by Omnisend.
• If you just need email forms for a blog or landing page, install Omnisend Email Marketing, SMS & Popups.

Once activated, head to your Omnisend dashboard → API Keys → copy your API key and paste it into the plugin settings in WordPress.
That’s it — your site is now connected to Omnisend.

If you use WooCommerce, you can also collect emails directly at checkout and tag new subscribers automatically. This makes it easy to build targeted automations and track conversions from your store.

👉 For a full WooCommerce site setup, check out the complete WooCommerce tutorial.

3. Creating a Popup or Embedded Signup Form

Forms are where your email funnel starts.
Inside Omnisend, go to Forms → Create Form and choose between Popup, Embedded, or Landing Page.

For example:

• Use a popup form to collect leads from visitors ready to subscribe.
• Use an embedded form in your footer or sidebar to keep growing your list passively.

You can fully customize the design — colors, layout, images, and legal consent checkboxes.
Advanced settings allow you to control where and when the popup appears (after X seconds, on scroll, or on exit intent).
You can even add A/B testing to compare two variations and see which converts better.

To display an embedded form on your site, just copy the HTML code from Omnisend and paste it into an Elementor HTML widget.

For more Elementor form ideas, visit the Elementor tutorials section.

4. Integrating Elementor Forms with Omnisend (via Bit Integrations)

If you’re using Elementor Pro forms, you can connect them directly to Omnisend using Bit Integrations — a free plugin that links your form fields with Omnisend’s contact database.

Here’s how:

1. Install and activate Bit Integrations.
2. Create a new integration: Trigger → Elementor form submission.
3. Action → Omnisend → paste your Omnisend API key.
4. Map the fields (email, first name, etc.) and save.

Now, every time someone submits your Elementor form, their data is instantly added to your Omnisend audience with the right tags and consent details.

5. Creating Your First Email Automation Flow

Once your forms are ready, it’s time to automate your email marketing.

Go to Automation → Create Workflow → Welcome Series (or start from scratch).
You can trigger the flow when a new subscriber joins your list or a specific tag (like “Elementor Form”) is added.

Build your workflow:

• Add a welcome email immediately after signup.
• Add a delay, then a follow-up email with a resource or offer.
• Personalize each message with your subscriber’s name and brand styling.

Omnisend makes this process visual and intuitive — perfect for WordPress users who love drag-and-drop builders.

6. Setting Up Abandoned Checkout Emails in WooCommerce

If you run an online store, this is a must.
Omnisend can automatically detect when a user starts checkout but doesn’t complete it — and then send a personalized abandoned cart email sequence.

To enable it:

• In Omnisend, go to Automation → Explore Templates → Abandoned Checkout.
• Set the trigger to “Started Checkout.”
• Customize your emails, add your logo, product details, and a discount coupon to encourage return purchases.

These emails are among the highest-converting automations you can create, and they run 24/7 — no extra effort required.

For a step-by-step eCommerce build, check out how to create a WooCommerce website with Elementor.

7. Final Thoughts

By the end of this tutorial, you’ll have a complete Omnisend email marketing system integrated with your WordPress website — including signup forms, Elementor automations, and WooCommerce workflows that bring customers back automatically.

Whether you’re just starting with email marketing in WordPress or looking to automate your eCommerce funnel, Omnisend is one of the most powerful, user-friendly tools to make it happen.